AdmitSee and the Value of Peer-to-Peer Marketing in College Admissions

Today’s USA Today had a story in the Money section about AdmitSee, a Web site where college-bound high school students… Read More

How to Use Aggressive College Admissions Marketing to Your Advantage

College-bound high school sophomores and juniors have started, or will start to receive, attractive and colorful mailings from colleges and… Read More

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to… Read More

The College Admissions Process Is Like Buying a New House

Visiting colleges like a parent teaches you a great deal about the sales process that college admissions officers use to… Read More