The College Admissions Visitor’s Center and Your Touring Experience

There’s a saying that eyes are the windows to a person’s soul. It that’s true then the front lobby and… Read More

A New College Admissions Portal, Not Yet Up, Already Misses Its Mark

College-bound juniors as well as their parents have likely heard of the Common Application, an online college admissions application. that… Read More

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to… Read More

Beware The Costs of College Admissions

College admissions officers want you to fall in love with their school—and preferably apply early.  For some college-bound families, and… Read More

Five Things That College Admissions Officers Won’t Tell You

College admissions officers by and large are very nice, and very helpful people when they can be. The best are… Read More